The number one question for most business’s now; How do i grow my business on TikTok? Read on for our 5 simple steps to increase views on TikTok and get your content seen.
Highlights
TikTok can boost your contents reach and promote your business through a strategic approach. Discover how you can boost your visibility on TikTok and optimise your videos in our blog. Get on the FYP (For You Page) and discover success through TikTok SEO.
TikTok SEO Meaning
We all know what SEO is..but can you actually apply SEO to TikTok. The answer is yes, TikTok is a search engine just like Google and has complex algorithms and by leveraging SEO techniques you can make it to the top of the results on TikTok as well as Google.
Google has since taken a turn from video content in the past but since 40% of young people currently use TikTok, Google have started to roll out short form video content in search results and are currently monitoring how it performs.
Ranking Factors for TikTok SEO
Just like Google, before optimising SEO on TikTok you need to understand what TikTok looks for when ranking content. There are several core ranking factors for the TikTok algorithm.
User Interactions
This is one of the most important factors in a viral video, how many times do you see a video and just scroll. TikTok is now easier than ever to digest content and prompting users to like, comment, favourite or share is very beneficial to the success of your video and TikTok knows that, hence why its vital to create engagement.
Video Information
All of the information in a video will affect the ranking too, from captions, hashtags, sound effects, and music which TikTok scans for videos that contain relevant keywords throughout titles, descriptions and along with the cover topics.
Devices and account settings
When ranking videos TikTok will take into account performance, including things like language, country, device and categories of interest. Your videos will be served to this audience first and then expanded if your initial audience engages with your content.
What’s not included?
TikTok currently doesn’t factor in follower count into its TikTok SEO ranking algorithm which is good news if you create content that speaks with your target audience you have as much chance of going viral and getting on the desired FYP (For You Page) as much as the biggest TikTok accounts.
Your TikTok SEO Strategy in 5 Simple Steps
Now we’re finished explaining TikTok SEO and how the TikTok Algorithm works we can give you all the juicy insights.
1. Audience first content
If you use TikTok regularly, you’ll already know your audience, who they are and what content they engage with which is great because you have the recipe for creating content that stimulates their brain.
If you’re not already on TikTok before you post your first video we would highly recommend taking some time to research then create a TikTok strategy of who you want to target and what sort of similar content they would likely enjoy on TikTok. Now you’re ready to start optimising TikTok for SEO!
2. Start doing Keyword Research
If you’ve optimised your website for SEO, TikTok is pretty similar. Find out what words or phrases your target audience is using when searching for content like yours but always remember to consider there are different ways to phrase a topic which you can do research by utilising the TikTok search engine.
You can do this by typing in your keyword such as ‘Cornwall’ then TikTok will suggest longer popular terms just like below.
Example TikTok short tail Keyword Research
If you wanted to see more keyword ideas specific to the topic you’d like to create content around you could add a single letter than the end which TikTok will then show you all the relevant keywords that begin with the query and the letter you’ve added.
Example TikTok Long tail Keyword Research
You can repeat this with any letter at the end and get some great insight into optimising your video for TikTok SEO.
3. Add keywords into your content
Once you’ve finished your keyword research on TikTok, now we can start adding those into your content which is targeted towards your audience. We will include those selected keywords as naturally as possible into your video title, descriptions and captions of your videos which also includes any on-screen text in the TikTok video editor and you can also put your keywords on your cover photo text.
You can see a great example of how I’ve achieved this below as there is a balance with video quality and spamming keywords which would be bad for viewing experience.
Apart from including them inside the text, its rumoured that the TikTok algorithm prefers when you speak, so if you’re talking during the video make sure you those keywords are loud!
Alongside this you want to also make sure those glorious TikTok keywords and in the hashtags, use both main keyword and secondary keyword along with any variations of the keyword that makes sense but don’t over do it, stick to 4 hashtags maximum and 1 #FYP, so 5 all together!
Finally add the most relevant keywords into your TikTok profile making it more visible when people search for these keywords, it also gives viewers an idea of what you’ll see if you follow your account.
4. Add your TikTok to a microblog
For SEO’s this is the exciting part, where we combine traditional SEO and TikTok SEO into one joint effort to get seen online.
Utilising a blog is the best way to utilise long form fresh content and keep it consistent aligned with your TikTok SEO strategy and then combine that with persistence and you’ve got the making of a TikTok & blogging superstar!
You can leverage this technique where you blog about a particular topic which you can then touch on in a TikTok video and embed the TikTok video in the blog therefore reaching double the amount of people you would have. Be sure to include your main keyword, secondary and related keywords in your titles and subheadings of the post too and the related keywords throughout the blog post!
Also don’t forget to embed that all important TikTok video just like we have in this post!
5. Keep track of your TikTok SEO strategy progress
Finally, keeping track of your continuous efforts will help you improve vastly along with way, small tweaking and monitoring along with putting TikTok SEO best practice into place you’re on the right track to be a TikTok superstar!
TikTok is great for tracking detailed information on videos, giving you great insights such as when viewers dropped off and what kind of engagement you’re getting along with who is viewing your TikTok video and where they’re viewing it from! This will help you identify pain points and areas in your videos where you can improve and give clarity where you can go back and adjust your TikTok SEO strategy if necessary!
TikTok SEO Checklist
A checklist is can be an essential piece of kit for optimising TikTok SEO because it helps ensure that you’re following best practice by breaking down the process into smaller, more manageable tasks and having a clear visual representation of what needs to be accomplished.
TikTok SEO Frequently Asked Questions
Can you do SEO on TikTok?
Yes, TikTok SEO is a great strategy to utilise as TikTok is just like any other search engine. TikTok SEO Strategies is the best optimisation method without paying a lot of money to TikTok.
How do you increase SEO on TikTok?
To boost your TikTok SEO, the first step is conducting keyword research. This process entails investigating and recognising commonly used keywords associated with your content, allowing you to integrate them into your video's captions and audio.
How do keywords work on TikTok?
The keywords used on TikTok are similar to those on any other platform, comprising of words and phrases frequently searched for by users seeking content. Utilizing prevalent keywords in your particular field can assist TikTok's algorithm in promoting your video, enabling it to reach a larger audience.
How is TikTok a search engine?
While not strictly a search engine, TikTok has its own algorithm to facilitate content discovery. This algorithm considers metrics such as the number of views, likes, and comments a video receives, as well as the current search trends among users. This enables TikTok to present pertinent content to each user, based on their interests and previous interactions with the platform.
