Video SEO & Production

Video production optimisation offers huge opportunities to bring your product / service to life and get seen by your target audience.

YouTube Video SEO

Why Video?

A well made, a thoughtful video will separate you from your competitors in a long way while also educating your potential buyers and ultimately increasing sales. As you will see below, Solve has proven to get videos seen to a large targeted following. The videos need to have an intent, purpose and provide real value to the person watching your video.

Video brings your product to life and helps users to visualise the story of your business. We create and optimise videos to make your business more visible in this emerging area.

Video SEO

We have the experience and the skills to promote your video via organic and paid channels, depending on the desired outcome. There are varying levels of optimisation we can offer and can work to varying budgets.

Note: Video SEO works better if you let us lay the SEO foundations from the outset.  Video optimisation starts in production, so before you make it, get in touch.

Video Production

We have our own in-house videographer and also work with other video production agencies. We can make you a video based on a specific brief, or can work with your own choice of videographer to maximise the potential of your videos and get them seen online.

How We Optimise Videos

YouTube Optimise

Like a website, a solid foundation is critical to support the columns of videos on top. We take time to make sure this is set up correctly. We will optimise your YouTube channel. This is a foundation to help all your videos perform and give the right impression to your visitors.

Video Optimise

We can optimise a video to potentially rank for search terms. We will optimise each video to maximise its potential. We will optimise and upload each video to for a specific phrase.

Video Promotion

We promote your video to targeted audiences to get exposure on YouTube.

Video Facts

  • YouTube is the 2nd most used search engine after Google itself
  • Almost 5 billion videos are watched on YouTube every day!
  • YouTube has a 40 min average viewing session which is far longer than Facebook
  • On mobile alone, more 18-49 year olds watch YouTube during ‘prime time’ than the top 10 TV shows combined!
  • During an average month, 8 out of 10 18-48 year olds watch YouTube
  • Having a video on your website lowers bounce rate
  • If video is on your site more time spent on your site by visitors
  • Video brings your product / service to life
  • Higher conversion rate
  • Increased customer retention
  • + more

Where Video Can Be Used

  • Front page of the website
  • Key overarching pages (Kitchen tour, why us)
  • Social Media
  • Website elements
  • TV background (site office, reception, kitchen)
  • YouTube
  • YouTube Marketing
  • Social Media Marketing
  • The potential for Instagram TV story snippets to be extracted from video footage for future promotional use (special offers etc)

Video Production and Optimisation Examples

Artist Video – Zoob

Who:

Jessica Zoob is an acclaimed contemporary British Artist whose work is internationally collected.

What:

Video #1 and #2

  • We re-made a video which was too long into a shorter version with purpose
  • Optimised for search terms in YouTube

Results:

Video # 1

Video #2

  • Over 55,500 views on YouTube
  • Over 54,000 views on Facebook

 View Video #1

 View Video #2

Artist Video – Coomber

Who:

Yvonne Coomber is a British contemporary painter who creates sparkling & joyful wildflower glitter paintings inspired by nature, love and wild places.

What:

All videos are created in-house by Solve with intent and purpose to bring the art to life.

  • Optimised for search terms in YouTube
  • Optimised for advertising
  • Optimised for social posts

Results:

Video # 1

Video #2

  • Over 82,400 views on YouTube / 40,000 on Facebook

Video #3

  • 64,000 views on FaceBook, 17,000 views on YouTube

 View Video #1 – Preview

 View Video #2 – Full Feature

 View Video #3 – Glitter

Hotel Video

Who:

Congham Hall is a beautiful luxury hotel and spa located in Norfolk.

What:

  • Optimised for search terms in YouTube
  • Optimised for advertising
  • Optimised for social posts

Results:

Video # 1

  • Rank #1 in YouTube for ‘Hotel Norfolk‘ +more
  • Over 77,000 views on YouTube / 16000 views on Facebook

 View Video

Travel & Tourism Video

Who:

Padstow Sea Life Safaris offer unique boat trips for an unforgettable experience to see stunning wildlife.

What:

  • Optimised for search terms in YouTube
  • Optimised for advertising
  • Optimised for social posts

Results:

Video # 1

  • Rank #1 in YouTube for ‘Boat Trips Cornwall‘ +more
  • Over 30,000 views on YouTube / 24000 views on Facebook

 View Video

Travel & Tourism Video

Who:

The Park is a 5 star eco holiday park situated in the Mawgan Porth valley on the North Cornwall coast.

What:

  • Optimised for search terms in YouTube
  • Optimised for advertising
  • Optimised for social posts

Results:

Video # 1

  • Rank #1 in YouTube for ‘Holiday Park Cornwall’ + more
  • Direct increase in website traffic & bookings

 View Video