We’ve been in the SEO and website design business for over 20 years. Throughout our history in the industry, we’ve developed a proven formula that has contributed to the success of hundreds of websites. Our clients return time after time, engaging in long-term campaigns and recommending us to other businesses.
So, I think it’s safe to say we know a thing or two about SEO.
If you’re considering investing in SEO, here are key SEO facts you need to know. Understanding these SEO facts will help SEO customers set realistic expectations and make informed decisions about their SEO strategies. It’s a gradual process that requires patience and ongoing effort to achieve and maintain success in the ever-evolving digital landscape.
SEO is a Long-Term Strategy
It’s not a one-off activity. It’s an ongoing process that requires constant work to improve and maintain your position. If you stop your SEO activities, your ranking will eventually fall. SEO is a long-term strategy, and results won’t happen overnight. It can take several months to see significant improvements in your website’s search engine rankings.
Constant Algorithm Changes
Search engines like Google frequently update their algorithms. This means that what works today may not work as effectively tomorrow. SEO strategies need to adapt to these changes.
Content Quality Matters
High-quality, relevant content is crucial for SEO success. Search engines prioritise content that provides value to users. Avoid low-quality or duplicate content.
Keyword Research is Key
Keyword research helps you understand what your target audience is searching for. Use relevant keywords naturally in your content to improve your chances of ranking well.
Mobile Optimisation is Vital
With the rise of mobile device usage, having a mobile-friendly website is crucial for SEO. Google uses mobile-first indexing, meaning it primarily looks at the mobile version of your site for ranking.
Technical SEO is Important
Technical SEO involves optimising your website’s structure, speed, and other technical aspects. Ignoring these elements can hinder your SEO efforts.
Backlinks Matter
Quality backlinks from authoritative websites can significantly impact your rankings. However, focus on acquiring natural and relevant backlinks rather than buying or spammy ones.
Local SEO is Essential for Local Businesses
If you have a local business, optimising for local search is crucial. This includes creating and maintaining a Google My Business listing.
User Experience (UX) Counts
User experience is becoming increasingly important for SEO. A user-friendly website that loads quickly and is easy to navigate can positively affect rankings.
SEO is an Ongoing Investment
SEO isn’t a one-time task. To maintain and improve your rankings, you’ll need to work on your website’s SEO strategy consistently.
Results Vary
SEO results can vary based on factors like your industry, competition, and the quality of your SEO efforts. Don’t expect identical results to other businesses.
Paid Ads and SEO are Different
SEO and pay-per-click (PPC) advertising are distinct. While PPC can provide immediate results, SEO is a more sustainable, long-term strategy.
Monitor and Analyse
Regularly monitor your website’s performance using tools like Google Analytics and Search Console. This data can help you refine your SEO strategy.
Ethical SEO is Best
Avoid black-hat SEO practices like keyword stuffing, cloaking, and link schemes. They may provide short-term gains but can lead to penalties and long-term damage.
Consult with Professionals
SEO can be complex, and hiring experienced SEO professionals or agencies can be a wise investment to achieve the best results.
You Need to Build Trust
Search engines like Google may restrict the rankings of new websites until they have proven their authority and relevance by existing for a specific amount of time and building enough backlink strength.
Solve-ing your SEO
At Solve, we believe in building long-term, trusting relationships with all our clients. Transparency is key to healthy relationships, and healthy relationships build successful businesses. While SEO cannot guarantee results, it’s important to mention that in our 20+ years in the industry, we’ve always seen a positive effect and growth resulting from our work. Some of our clients have seen their ranking improve by more than 20,000% and enjoyed 700% more traffic to their website.
If you’d like to know more about SEO or boosting your search engine ranking, get in touch today.
