Why choose highly targeted paid social advertising?
Highly targeted
We take precision seriously. We don’t just throw social darts at the board; we hit the bulls-eye. By analysing demographics, interests, and online behaviour, we ensure your posts reach the right people at the right time.
Maximum Impact
We support your business to work smarter, not harder. Our experts use high-performance tools to reach new audiences and create powerful ripple effects across multiple platforms.
High Conversion Rates
Supercharge your conversion rates and boost sales. Our experts closely monitor your social post performance and optimise in response to real-time data.
What is paid social advertising?
Paid social advertising promotes products or services through social media platforms by paying for ad placements. It enables your business to reach targeted audiences based on demographics, interests, and behaviours and delivers your message to the right people at the right time.
Why do you need paid social ads?
Paid social ads are highly valuable for businesses looking to increase online visibility, improve lead generation, and drive conversions. Organic socials have their place, but in the never-ending world of content creation, it’s easy for your message to go unheard.
Paid social ads allow you to set smart budgets, streamline spending, and achieve maximum results. Measuring campaign performance can also provide game-changing insights and optimise your marketing strategy.
How paid social ads amplify audience reach and engagement
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87% of ecommerce shoppers believe social media helps them make a shopping decision.
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$87.5 billion is the average global online shopping order value from social media platforms.
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27.7% of internet users aged 16-64 discover products and services through social media ads.
Paid social platforms
It all starts with strategy. Our expert SEO team will work with you to achieve your business goals. Whether it’s optimising existing web pages, or starting a new, creative and consistent blog plan strategy – we’ve got you covered. Here are the content writing services we offer:
Reach 3.07 billion monthly users with Facebook ads. This is the most popular social platform, with 74% of users aged 18-44.
Reach 2 billion potential customers with Instagram ads. This is the third most popular social platform, with 62% of users aged 18-34.
Reach 1 billion members with LinkedIn ads. Drive up to a whopping 6.1% conversion rate from the 65 million users considered ‘decision makers.’
TikTok
Reach 900 million worldwide users with TikTok ads, which is predicted to reach 2.25 billion users in 2027. 71.2% of users shop after discovering products in their feed.
Reach 498 million active monthly users with Pinterest ads. Did you know that 1 in 3 luxury shoppers on Pinterest have an annual income of over $100,000? Plus, people on Pinterest are 90% more likely to say they’re in a shopping mindset than other platforms.
Paid social agency FAQs
What is paid social?
Paid social media is the use of social media platforms like Facebook, Instagram, LinkedIn, TikTok, and others to reach a larger audience and promote your business’s product or service. Paid social ads come in different forms, such as sponsored posts, sponsored stories, promoted tweets, posts and sponsored influencer content.
Why use a paid social agency?
Our paid social agency has a team of experts who specialise in social media advertising with years of knowledge from small budgets to huge budgets. We know how to maximise and develop strategies from the ground up. As paid social experts we will scale your business online whilst measuring against a goal and saving you time and money.
How does paid social work?
Paid social enables your business to strategically place targeted ads in front of a specific audience, increasing the likelihood of converting those viewers into customers. This method uses data such as demographics, interests, and behaviours to ensure that the ad reaches the intended audience and allows for optimisation and measurement of the campaign’s performance.
What is the difference between paid search and paid social?
Paid Search is the practice of placing ads on a search engine and bidding for keywords, these ads are typically text ads which appear on the top or bottom of the search engines.
Paid Social is when you place ads on social media platforms such as Facebook, Instagram, LinkedIn, TikTok and Twitter. These ads can be delivered in different forms such as sponsored posts, sponsored stories, promoted tweets, and sponsored influencer content.
What makes Solve different to any paid social agency?
Our ethos is built around the success of our clients. Over the years, we have developed a recipe for success based on innovative and creative thinking, looking at the bigger picture, scaling your businesses, and tailoring paid social campaigns in line with your business strategy.
Do I need a paid social agency?
If you want to scale your business or start a new business online and drive ROI from the start, you will benefit hugely from paid social. However, you should also consider SEO as a long-term strategy. This powerhouse combination will sky rocket results.
Choose the right paid social agency to reach new heights
Speak to our paid social experts about your requirements for paid advertising so we can get started and create a bespoke strategy for your brand.
Give us a call on +44 (0) 1841 705 507
