Why choose paid search advertising?
Big Impact
By leveraging sophisticated targeting options, you can ensure your marketing efforts are highly relevant and impactful. Paid advertising is one of the best marketing strategies for generating impressive ROI.
Laser Focus
Paid search gives us the ability to target your advertising with pinpoint precision. Unlike traditional advertising methods, which cast a wide net and hope for the best, paid media advertising allows you to tailor your campaigns to reach individuals who are most likely to be interested in your products or services
Improved Visibility
Paid advertising offers advantages for businesses looking to boost their online presence quickly. It allows businesses to appear at the top of search engine results, capturing the attention of potential customers actively searching for their products or services.
What is paid media advertising?
Paid media advertising encompasses a diverse range of marketing options, each with its own unique features and capabilities. From pay-per-click (PPC) campaigns on search engines to display ads on websites and social media platforms, the opportunities are vast.
These services allow your business to target specific demographics, interests, and behaviours, ensuring that your message reaches the right audience at the right time.
Why do you need a paid search advertising agency?
Traditional print advertising methods just aren’t cutting it any more. With consumers bombarded by endless content, breaking through the clutter requires a new approach. Without a paid search marketing agency, your brand risks being overshadowed by competitors who have embraced the power of targeted paid advertising.
The stats speak volumes
90
90% of internet users see Google ads.
8
According to Google, the average ROI for Google Ads is 8:1. For every $1 spent, businesses earn an average of $8 in return.
74
74% of brands say that PPC is a huge driver for their business.
How can your business benefit from paid search?
Maximise reach
Reach your target audience across multiple digital platforms with precision targeting.
Increase engagement
Drive meaningful engagement with compelling ad creatives that resonate with your chosen audience.
Boost conversions
Turn clicks into customers with optimised landing pages and conversion-focused campaigns.
Track performance
Gain valuable insights into campaign performance with real-time analytics and reporting.
Cross-channel marketing
Paid media advertising provides a wealth of data that can be analysed to measure performance, identify trends, and refine strategies, enabling a more holistic view of your digital marketing efforts.
Scale effortlessly
As your business grows, so will your advertising efforts, ensuring scalability and continued success.
Powerful paid search agency services
We offer comprehensive paid search services to help businesses maximise online visibility and drive targeted website traffic. Our experienced professionals are well-versed in creating and managing highly effective pay-per-click (PPC) campaigns across various platforms, including Google Ads, Bing Ads, and social media advertising.
Responsive Search Ads
Our team creates responsive search ads that adapt to different devices and user preferences. By utilising dynamic headlines and descriptions, we can optimise your ad’s performance and increase its relevance to potential customers. With our expertise in A/B testing and continuous optimisation, we can help you achieve higher click-through rates.
Performance Max Campaigns
Performance Max campaigns target a wider audience and drive more conversions while saving time and effort on campaign management. Using machine learning and automation, we can optimise your ad placements across multiple networks and formats, including search, display, and video. This is a powerful tool for businesses looking to maximise their online reach. Let our team handle the technical aspects while you focus on growing your business.
Google Shopping Campaigns
Google shopping campaigns drive quality traffic to your online store and increase sales. Our expertise in product feed optimisation and campaign management allows us to showcase your products to a highly targeted audience. With advanced targeting options, you can experience business success.
Display Ads Campaigns
We create display ad campaigns that capture the attention of your audience. With our expertise in visual design and compelling messages, we create eye-catching ads that drive business awareness and engagement. Our creative design team has a laser-sharp focus on digital design trends and knows what works to boost clients’ revenue.
Paid media advertising FAQs
If you have a question about PPC or paid ad marketing for your business, you’ll hopefully find the answer below in our FAQs. If not, just pick up the phone and get in touch, we will be only too happy to help you with any queries you might have.
What platforms can I advertise on with Paid Media & PPC?
Paid media advertising can be utilised on various platforms, including Google Ads (formerly known as Google AdWords), Bing Ads, social media platforms like Facebook, Instagram, Twitter, and LinkedIn, as well as display advertising networks.
What is PPC advertising, and how does it differ from other forms of advertising?
PPC (Pay-Per-Click) advertising is a digital advertising model where advertisers pay a fee each time their ad is clicked. It differs from other forms of advertising, such as traditional print or TV ads, because advertisers only pay when someone interacts with their ad, making it a cost-effective option for businesses of all sizes.
How much does PPC advertising cost?
The cost of PPC advertising varies depending on factors such as your industry, target audience, competition, and the platforms you choose to advertise on. With PPC, you have control over your budget, and you only pay when someone clicks on your ad, making it a flexible and scalable option for businesses of all sizes.
How long does it take to see results from PPC advertising?
Results from PPC advertising can be seen in a few days or weeks, depending on your budget. However, significant success is often seen within 3 months after our team has completed ongoing optimisations.
How do you determine the right Paid Media strategy for my business?
Our paid media experts will thoroughly research your business goals, target audience, and competitive landscape. Based on this analysis, we’ll develop a customised PPC strategy that includes keyword selection, ad copywriting, budget allocation, and ongoing optimisation to maximise your ROI.
Can I track the performance of my PPC campaigns?
Yes, one of the significant advantages of PPC advertising is its measurability. We provide detailed analytics and reporting that allow you to track key performance metrics such as clicks, impressions, conversions, and ROI in real-time. This data enables us to refine your campaigns continuously for optimal results.
How long does it take to see results from PPC advertising?
PPC advertising offers immediate visibility, and you can start seeing results as soon as your campaigns go live. However, the timeline for achieving your desired goals may vary depending on factors such as competition, budget, and the effectiveness of your ad campaigns. Our team will work diligently to optimise your campaigns and deliver results as quickly as possible.
What if I need to make changes to my PPC campaigns?
We understand that business needs and market conditions can change, which is why we offer flexibility and ongoing support for your PPC campaigns. Whether you need to adjust your budget, target new keywords, or update your ad creatives, our team is here to help you optimise your campaigns for continued success.
Ready to unleash the power of paid media services?
Are you ready to elevate your brand with the power of paid media advertising? Contact us today for a consultation and discover how we can help you smash your business goals.
Don’t let your competitors steal the spotlight. With strategic paid media advertising from the PPC experts here at Solve, you’ll unlock new opportunities for growth. Take the first step towards digital dominance and get in touch with us today. Speak to our PPC experts about your requirements for paid advertising so we can get started with our in-depth keyword research and create a bespoke strategy for your brand.
Give us a call on +44 (0) 1841 705 507
